印度一半以上家庭没有卫生间 – 鲜果社区

Some shocking figures about India: more than half households have no toilet but more possess a mobile phone!

根据最新调查显示,在印度12亿人口中,半数家庭不在家中设置卫生间,然而却有更多的人拥有移动电话

印度2.4亿家庭中,有46.9%的家庭家中装有洗手间,49.8%家庭在室外排泄,剩余3.2%的家庭选择使用公共卫生间。2011年对家庭设施的调查数据显示,63.2%的家庭拥有一个移动电话设备。

数据还显示,在这个一度以复合家庭为主的国度,核心家庭(由一对夫妇及其未婚子女组成)现已占到了70%。

然而使用互联网的地区仍是微不足道的,仅占人口的3.1%。

via 印度一半以上家庭没有卫生间 – 鲜果社区.

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How To Bring Out The Magic In Marketing 译言网原文

Good marketers focus on changing the perspectives, and derive   cute slogan or catch words from that!

It is an understatement to say the culture of pet lovers is passionate. A dog lover will stop the most intense conversation with their significant other to greet a canine on the street. Cat lovers will ignore the highly idiosyncratic behavior of their feline companions–and all the while gladly clean the cat box. In other words, pet lovers are unconditional lovers. This is especially true in Portland, a city voted the best city for dogs and cats gerbils will have to wait.The Oregon Humane Society lives by the dictum of Mahatma Gandhi, “The greatness of a nation and its moral progress can be judged by the way its animals are treated.” Their facility is a palace for animals in transition: The air circulates six times an hour to prevent disease, and the units are cleaned twice daily, if not more. The shelter is a happy place staffed by hundreds of friendly volunteers.

And yet, animal shelters are perceived as a waiting room for death. Over the years, this meme has been drilled into the public by advertising. But that kind of communication has the opposite of the intended effect–it makes one feel guilty for not rescuing abandoned animals. And as any psychologist will tell you, guilt breeds depression and inaction.

The Oregon Humane Society’s communication strategy has always been one of optimism. “Feel the Love,” celebrates the connection between companions. But the team felt a need to drill deeper. The strategic questioning began, “How do we flip the switch? How do we change the perception of guilt to one of empowerment?” An opportunity to create a movement based on love emerged.

hus, the Oregon Humane Society’s signature campaign was born: “End Petlessness.”

End Petlessness turns the tables on the pet-rescue paradigm: Those being saved are pet lovers who are lonely, instead of pets who need a home.

The Oregon Humane Society is now one of the top three shelters in the United States. The adoption rate for dogs is near 99%. The adoption rate for cats is an astonishing 96%. The national averages are 50% for dogs and 22% for cats. And while the ad agency can’t take full credit for saving the lives of these companion animals, the Oregon Humane Society gives the End Petlessness campaign significant due.

via How To Bring Out The Magic In Marketing 译言网原文.

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How U.S. Companies Decide Where To Locate Their Chinese Factories 译言网原文

A good list of factors for firms to consider where to do FDI: cheap labor is just one of them. Others include consumer market size, infrastructure, other investment, safety, economy of scale…

But according to surveys of almost 1,800 U.S. firms working in China, urban infrastructure such as internet access and spending on things like roads and police protection are more important than wages in choosing where to locate factories within China.

Between 2000 and 2010, China grew from the 14th-most important destination for U.S. investment in manufacturing to the fifth-most important, the research shows, and that investment more than quadrupled during that period, from $7 billion to nearly $29.5 billion.

Companies in nearly all the categories placed a premium on communications, physical infrastructure and amenities such as fire protection. In addition, makers of more sophisticated goods such as electrical machinery and transportation equipment chose larger cities and those with a high percentage of university students. Wages, the size of the local population and the city’s gross domestic product were also considered.

But there’s also a huge market for goods there. The auto manufacturers making cars there have a huge market for the cars right there. You can get cheap labor in other places, for instance in Africa, but you don’t have access to the markets there that you do in China. And third, China has access to natural resources, raw materials such as heavy metals.”

via How U.S. Companies Decide Where To Locate Their Chinese Factories 译言网原文.

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The New Power of the Global Middle Class – Steve Clemons – International – The Atlantic 译言网原文

Good point! Could not agree with it more! Absolute number of people barely matters, or matters more for developed economies to keep going, like Japan. But for emerging countries the structure of population or distribution of wealth matters more.

George Mason Universitys Jack Goldstone tosses out the decade old skeletal structure of BRICS and says that new significant trends have changed which nations will be up and which down.  He suggests that TIMBIs be the new acronym — Turkey, India, Mexico, Brazil and Indonesia.

Goldstone tosses out Russia and China on demographic grounds, arguing that labor force growth will determine which economies are most fast-growing and vibrant.  Russia’s population is shrinking while China’s workforce will age fairly rapidly.

The argument I find more compelling, however, is that the density and breadth of a country’s middle class — more than the size of labor force — may determine whether a rising nation jumps up to the level of a stable, enduring, high-wage job generating economy.

Two must read treatments of this subject are first, The Bridge to a Global Middle Class by Sherle Schwenninger and Walter Russell Mead published in 2003 by the Council on Foreign Relations; and second, an OECD Development Centre Working Paper titled “The Emerging Middle Class in Developing Countries,” by Homi Kharas published in January 2010.

What Schwenninger and Mead argue is that the development of stable financial instruments and social support structures that hold and direct capital to productive investment in a country — like a stable (not corrupt) home mortgage framework.

Other middle class-oriented structures include the creation of retirement savings systems and broadly deployed health care networks.

What he argues is that while there are serious structural constraints facing the super sizing of China’s and India’s middle class — both are poised to grow this segment of their economy faster than nearly any other part of the world in the decades to come.  Kharas writes that China’s 157 million person middle class is now only second to the United States in absolute size.  China is now the world’s largest user of energy, the largest vehicle market, the number one cell phone market.  Kharas also argues that “China’s new middle class is eager to become the world’s leading consumers” nothing that Chinese consumers shop 9.8 hours per week compared to 3.6 hours a week for the average American.

via The New Power of the Global Middle Class – Steve Clemons – International – The Atlantic 译言网原文.

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China unlikely to impose ‘big bang’ reforms – FT中文网

This is a good news for the most part! Introducing foreign investors into stock market could be the smartest move, as they act as a buffer zone for a bunch of opportunists and short sight investors. Foreigners seeking intrinsic values may provide the incentive for domestic firms to look at longer term. 

A three-step plan published by China’s central bank is the most detailed public proposal yet for loosening the government’s strict capital controls. If implemented as envisaged, the global economic landscape will undergo sweeping changes this decade.

Foreign investors will be much bigger players in Chinese stock and bond markets, which are now largely closed to them. The renminbi will take on a bigger international role, eating into the US dollar’s dominant position. Chinese companies will buy up far more of their US and European peers, which have been weakened by the global financial crisis.

via China unlikely to impose ‘big bang’ reforms – FT中文网.

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Surprise! Teens Care More About Online Privacy Than You Think – Megan Garber – Technology – The Atlantic

A good case where certain preference stays despite technology. Privacy is a big cultural element and teens were taught of that since early on.

Pew’s Internet and American Life Project has found that teens are actually as concerned about online privacy as their parents, with social network privacy patterns that are strikingly similar to those of adults.

via Surprise! Teens Care More About Online Privacy Than You Think – Megan Garber – Technology – The Atlantic.

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Why Is New York’s Suicide Rate So Low? – NYTimes.com

Interesting  finding! It is natural for NYC to adopt a stricter gun law given the high population density. But that policy feedback nicely to a low suicide rate. This is an example how cause and effect have positive interaction

From the health department comes news that the city’s suicide rate is about half the national average — about 6 deaths per 100,000 people here, compared with 11 in the rest of the country.

The health commissioner, Dr. Thomas A. Farley, attributes much of the difference to the city’s relatively strict gun laws: he noted that firearms were the chosen method in only 12 percent of suicides in New York in 2010, compared with 51 percent nationwide in 2009. In the three states with the nation’s highest suicide rates — Montana, Alaska and Wyoming — nearly two-thirds of suicides were by firearm.

via Why Is New York’s Suicide Rate So Low? – NYTimes.com.

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