“Create a social media presence that highlights your expertise,” I told a room full of entrepreneurs. “And that will do more to drive business to your site than anything else you can afford during your startup phase.”
Good point! Demonstrating expertise works directly for knowledge seeking audiences. For others it works indirectly: you grow your name and cloud, which leads to referral and trust, which translates to sales and revenues.
The problem for many professionals is they do not know how and when to turn their influences into revenues.