Baidu – FT中文网

Baidu’s 10-month-old “box computing” strategy – a radical departure from Google’s own.

Chief executive Robin Li’s big idea is to transform the basic search box into something more intelligent, using semantic analysis to anticipate user’s needs. Someone entering “$50,000” is taken to a currency conversion site, for example, while “Beijing Shanghai” brings up a list of flights – both within a frame on the results page.

While users save time and effort, Baidu keeps them in the orbit of its advertisers for longer. This kind of thing would never do for Google, which makes great play of its neutrality, but Baidu is happy to prioritise one provider over another, and does not appear to be suffering for it.

Yet another example how different approaches work in different countries, and how Chinese grows from imitation and then modifies to beg to be different.

via Baidu – FT中文网.

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