Facebook Investor Explains HTML5

Google is a victim of its own success: its search has become polluted by SEOs. What shows that Google has failed is all those “non-search” services that really solve a search problem, like Match.com or Realtor.com. If you add them all up, they account for 50% of searches.

HTML5 is going to change everything. “In HTML5, an ad is an app, a tweet is an app, everything is an app.” “It’s a blank sheet of paper, and creativity rules again.”

For example, “my band is putting out a full HTML5 site. You can watch all of our shows on an iPhone, live.” It’s very cheap and it changes the game because they don’t have to pay anyone anything.

In HTML5, you don’t need to have display ads: Amazon can have a section of its store as an ad. So if you’re reading a book review, you can buy the book right from the page.

Because HTML5 can make sites rich and interactive, engagement on a site can go from seconds to minutes.

So a site could say: we have 5 sponsors today, which one would you like, and the sponsor follows you around throughout your experience on the site. “The fact that you can create and satisfy demand in the same place is only true in infomercials today, but it will be true on the web.” This, in turn, is highly disruptive to TV advertising.

via Facebook Investor Roger McNamee Explains Why Social Is Over.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s