Minority rules: Scientists discover tipping point for the spread of ideas

Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. The scientists, who are members of the Social Cognitive Networks Academic Research Center (SCNARC) at Rensselaer, used computational and analytical methods to discover the tipping point where a minority belief becomes the majority opinion.

An important aspect of the finding is that the percent of committed opinion holders required to shift majority opinion does not change significantly regardless of the type of network in which the opinion holders are working.

I doubt the regularity of this rule as there would be others with equally unshakable beliefs but still, the finding is significant in terms of an ecosystem of mutual influences

via Minority rules: Scientists discover tipping point for the spread of ideas.

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