You knew it had to happen, right? As soon as Google opened up its search engine to “social signals,” the search engine optimization shops had to find ways to game the system. One, Plussem.com, an arm of SEOShop.biz*, is offering +1s at the rate of 50 for $10, 250 for $30, or 2,000 for $170. In a galling turn, the company says, “Buying Plus Ones can help your site out by showing Google that the content featured on it or the page being is of value to real people and not spammy.” That is to say, you should buy their spammy +1 service to prove to Google that your content is not spammy. Ugh.
This is what an ecosystem will naturally expect to happen