Online video is expected to account for half of all consumer Internet traffic by the end of next year, according to a recent Cisco report. Further, a Forbes Insights survey from last December showed that nearly 60 percent of those online will watch a video before reading the text on any given webpage — and they’re more likely to make a purchase.
Enter, Vimeo. The second most popular online video portal behind YouTube, is finally giving small businesses and commercial enterprises overall their chance to get in on the video action. With Vimeo PRO, $199 a year gives businesses a simple and affordable professional video-hosting solution, complete with analytics for gauging return on investment. Each year, users receive 50 gigabytes of storage and 250,000 plays for video embedded on your own website in a player branded with your company’s logo. That’s enough to upload between 700 and 2,000 five-minute videos, depending on the video format you use.
Online videos are key for e commerce