Raising Money On AngelList: 21 Tips From Two Active Angels

Spend a few calories (and maybe dollars) a good name. This is particularly true if you have a consumer (B2C) startup. I guarantee you that folks like Jason Calacanis care a lot about your brand and domain name.

No one can tell your story better than you. Make a short killer, video and include it in your profile. I made my first AngelList investment in UpNext after I saw the link to the companys interview on Untethered.tv. If you can, include one. Especially if it can showcase a quick demo.

Get your website right first. This should be obvious. Even if you just have a well-done landing page with a good design and a good URL name, it’s a plus. Every angel is going to click through, and most won’t go further if your website sucks.

Remember Inbound Marketing, baby! Yeah, I know that going through AngelList qualifies as traditional outbound marketing, but sophisticated angels will check on their own to assess your knowledge of the basics. Do you show up in Google search results at all? Do you have mentions in social media? Do you own the company name on twitter and have you tweeted recently? Do you have followers? Do you have an engaging blog that tells your story and has a point of view? Have you checked out your traffic graph on Compete.com and made sure its pointing in the right direction? Face it: AngelList exists because of the Net. You may be able to get away with a sloppy web presence and strategy at a traditional angel group presentation, but that won’t fly with the AngelList crowd.

If you haven’t figured out what you want to raise at what valuation, do so now. If you’re going to raise convertible debt (although I’m personally not a fan,) say what your cap is going to be. There’s no upside in wasting both your time and that of the investor if you’re asking a price where the investor is unwilling to go.

Use a standard termsheet. Be ready to pitch on short notice via videoconferencing.

 

 

via Raising Money On AngelList: 21 Tips From Two Active Angels.

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