5 Marketing Lessons From Old Spice | Inc.com

A recent online video study shows that 82 percent of Internet users watch online video at an average of 5.6 hours a week. And if you have a video that wants to be seen, the best possible platform, according to comScore, is YouTube.

Most companies engage their fans once the product is made and ready to market, but Old Spice went a step further by actually letting its fans influence every video. Fans become fanatics when their favorite brands go out of their way to invite the audiences in on the fun.

VDO, especially short ones are great online tool~

via 5 Marketing Lessons From Old Spice | Inc.com.

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