Ideas, Not Hierarchy: On Steve Jobs Supposedly Making All Apple Decisions – The Small Wave.

Jobs: What I do all day is meet with teams of people and work on ideas and solve problems to make new products, to make new marketing programs, whatever it is.

Mossberg: And are people willing to tell you you’re wrong?

Jobs: (laughs) Yeah.

Mossberg: I mean, other than snarky journalists, I mean people that work for…

Jobs: Oh, yeah, no we have wonderful arguments.

Mossberg: And do you win them all?

Jobs: Oh no I wish I did. No, you see you can’t. If you want to hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don’t stay.

Mossberg: But you must be more than a facilitator who runs meetings. You obviously contribute your own ideas.

Jobs: I contribute ideas, sure. Why would I be there if I didn’t?

I love the last line. Jobs says it so matter of factly, as if it’s obvious. And it is, to him. But for many people it’s not, they think Jobs is there because he’s Jobs. Period. Yet from his answer you can see that in his mind he’s there because he’s another of the “great people” working at Apple and helping make the decisions about which ideas are best.

via Ideas, Not Hierarchy: On Steve Jobs Supposedly Making All Apple Decisions – The Small Wave..

Best case of conversation from Jobs!

Advertisements
This entry was posted in Starting a new business, Teaching cases. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s