How the Crowd Is Shaping the Future of Storytelling

But what if we created lots of little fires around which writers could tell their stories and gauge the reaction of a keen audience, improving their storytelling before bumping up against the traditional media filter? Would we get more interesting stories? Could we uncover a new group of brilliant creators who might not have connections to those gatekeepers?

Crowdsourcing fundamentally alters the process of content selection — and by extension, storytelling itself — by bringing authors and readers (and, potentially, viewers) closer to the acquisition process. If viewers and readers are given a structured, fun way to give feedback on cutting edge stories, stories that might have been passed over before, these tales have a better chance of gaining the attention of editors and producers who have the funds to bring them to a broad audience.

Having positive reviews and interest from readers pre-publication will help push the boundaries of what a curator in a big company will be willing to consider. This happens in academic publishing with blind peer reviews, but has not been applied to trade publishing. Birthing stories in this context means that writers who’ve been through the peer review process approach the traditional media filter surrounded by a community of supporters who can help their story successfully launch into the crowded media landscape.

Online, stories don’t have to be “mainstream” to succeed. They find their way to the right readers and viewers without debuting on thousands of big screens in one weekend. Storytelling of the future will be targeted to audiences that have a clear and expressed interest in that particular sort of content. Writers will continue to become more keenly aware of the depths of their chosen niche as they become as accurate as possible about whom they’re writing for and how to reach those people.

via How the Crowd Is Shaping the Future of Storytelling.

A good case supporting my thesis on ecological research. Technology is changing so that for the first time in history we can expand our research teams and dig directly into the crowd to gain efficiency.

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