The Economys Latest Casualty: Americas Baby Bottoms | News – Advertising Age

Baby bottoms in the U.S. look to be in worse shape than ever, and the economy — or inattentive parents — may be to blame.

Sales of diaper-rash cream are up, rising for the third straight year on a unit basis, even though the number of babies has kept declining over that period. Data suggest that babies are getting diaper rash more often because parents are changing their diapers less.

But it’s accepted pediatric wisdom that less frequent diaper changes are linked to diaper rash. For example, at AskDrSears.com, a site run by a pediatrician and his wife, a pediatric nurse, the top two tips for preventing diaper rash are “1. Change diapers frequently” and “2. Change poopy diapers right away.”

Yet, it’s easy to see why parents would be more reluctant to do so. Unemployment has been persistently high, and diapering, with costs estimated at $1,500 annually, is one of the biggest line items on the new baby ledger.

via The Economys Latest Casualty: Americas Baby Bottoms | News – Advertising Age.

Very interesting story how big picture helps explain small details

Advertisements
This entry was posted in Human Economics. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s