Feeling relaxed? Don’t shop : Farnam Street

An interesting new paper in the Journal of Marketing Research explores the effect of relaxation on consumer behavior. People who feel relaxed spend far more easily than those who feel less at ease. It turns out that relaxation increases the monetary valuation of products “rather than a deflation of value by less-relaxed individuals.”

via Feeling relaxed? Don’t shop : Farnam Street.

Framing effect accumulates to seemingly different things, this is why connecting dots is so important!

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