Retailers Aim to Woo Tablet Users, Who Spend More Online – WSJ.com

Retailers have found an interesting characteristic of consumers who browse their websites using tablets: Theyre much more likely to pull the trigger on purchases than other online shoppers.

Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. While the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC, it is 4% or 5% for shoppers using tablets, says Sucharita Mulpuru, an analyst at Forrester Research.

via Retailers Aim to Woo Tablet Users, Who Spend More Online – WSJ.com.

Maybe something to do with touching a big button on iPad!  

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