You could make the argument that, on the whole, the Japanese are more disciplined than we are. Part of that might be because they impose harsh consequences on failure. For example, who else would come up with an alarm clock app that sends out embarrassing tweets whenever you hit the snooze button?
Self and society are now more closely related through self selective apps like this. It is interesting theoretically because BE has been saying that people use commitment devices for self control. This is one example of that.