What will the Internet look like in 5 or 10 years? Will it still be a series of linked pages that users browse through, one at a time? Apture, the service you can see in action if you highlight any word on this ReadWriteWeb, has been acquired by Google, the two companies announced this morning. An addition to offering media-rich contextual search pop-ups on the pages of publishers who have installed the service, Apture also offers a browser plug-in that adds the same functionality to any page on the web. Much of that same functionality will be baked into Googles browser Chrome very soon.
The future Internet will have to move in two directions: to make the search results richer by first of all including blogs, tweets and social media contents instead of just standard webpages and secondly multimedia rich; the second direction is equally important and has not been addressed much by anyone: to reduce the outputs of search results to make it more tailored to individuals that start the search!