Technology Trends — What They Mean to Marketers – Forbes

Here are a couple of stats:

Mobile is big (no kidding)—93 percent of online adults own a mobile phone. However, most of these people still have some type of ordinary phone vs. a smartphone.

Mobile smartphones—60 percent of Gen Yers (ages 23 to 31) and 50 percent of Gen Xers (ages 32 to 45) own a smartphone. Older generations fall between 9 percent to 29 percent ownership of smartphones.

Tablet ownership across all generations is about 10 percent. However, 60 percent of Gen Yers own a tablet or plan to buy one soon. For the other groups, Younger Boomers, Older Boomers, Gen Zers and the Golden Generation, the percentage of owners is much smaller.

via Technology Trends — What They Mean to Marketers – Forbes.

Latest figure on Smartphones and Tablets

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