Ten Innovation Myths – Scott Anthony – Harvard Business Review

Innovation is random; Innovation is a discipline — it can be measured and managed.

Only creative geniuses can innovate; Innovation is distinct from creativity. While creativity can help, people who aren’t intrinsically creative can create high-impact innovation if they follow the right process.

You’re either an innovator or you’re not; Research recounted in The Innovator’s DNA described how innovation is about 30 percent nature and 70 percent nurture.

Innovation happens in the R&D lab; Innovation — something different that has impact — can happen anywhere in an organization. Everyone should be looking for new ways to solve old problems.

We will win with superior technology; Most market disruptions rest on innovative business models — new ways to create, capture, or deliver value

Innovation is all about improved performance; Sometimes innovation is about improving performance along traditional dimensions, but some of the most powerful disruptive innovations sacrifice raw performance in the name of accessibility or affordability.

Our customers will be a critical source of innovation insight; Your customers might tell you how to make your current offering better, but they won’t point the way to disruptive growth; you have to explore new markets in new ways to identify new growth businesses.

Game changing innovation is done only by entrepreneurs; Many of the most exciting disruptions in recent years — such as GE’s low cost imaging solution and Cisco’s TelePresence solution — have come from big companies

We will win by targeting the biggest markets; Markets that don’t exist are difficult to precisely measure or analyze; the most powerful innovations create new markets

Innovation requires big bets; As our friend Peter Sims writes in Little Bets, if you want to win big, you should start small.

via Ten Innovation Myths – Scott Anthony – Harvard Business Review.

Good and interesting insights. Adding another one: Myth: most SMEs are doing innovative work; reality: most SMEs are doing survival jobs. 

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