If Multitasking Is Impossible, Why Are Some People So Good at It? – Derek Thompson – Business – The Atlantic

But science suggests that multitasking as we know it is a myth. “Humans don’t really multitask,” said Eyal Ophir, the primary researcher with the Stanford Multitasking study. “We task-switch. We just switch very quickly between tasks, and it feels like we’re multitasking.”

If multitasking is a myth, it might come as a surprise that some people are good at it. It turns out that people who multitask — or rapid-fire-single-task — less are better at firing the next arrow of attention at a new task.

A famous media multitasking study found that “heavy” multitaskers are more susceptible to distractions and therefore worse at task-switching effectively.

via If Multitasking Is Impossible, Why Are Some People So Good at It? – DerekThompson – Business – The Atlantic.

Multitasking or switching, attention, efficiency matter.

This entry was posted in Human Economics, Teaching cases. Bookmark the permalink.

One Response to If Multitasking Is Impossible, Why Are Some People So Good at It? – Derek Thompson – Business – The Atlantic

  1. Bob says:

    If multi-tasking is impossible, what do you think a man riding unicycle, while juggling 5 balls, and whistling “Yankee Doodle, is doing?

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