But science suggests that multitasking as we know it is a myth. “Humans don’t really multitask,” said Eyal Ophir, the primary researcher with the Stanford Multitasking study. “We task-switch. We just switch very quickly between tasks, and it feels like we’re multitasking.”
If multitasking is a myth, it might come as a surprise that some people are good at it. It turns out that people who multitask — or rapid-fire-single-task — less are better at firing the next arrow of attention at a new task.
A famous media multitasking study found that “heavy” multitaskers are more susceptible to distractions and therefore worse at task-switching effectively.
Multitasking or switching, attention, efficiency matter.