The title was wrong: the store really is a channel between startups and customers for them to trade thoughts, feedbacks and communicate. Two things: some startups do not have a physical product, just an idea or a service; the store should provide an opportunity for consumers to get hands on with the ideas. Emphasizing physical products makes it more like Sharper Image.
Rachel Shechtman just launched her new venture, A Startup Store, in New York’s Chelsea neighborhood. The store, still in “beta,” currently features a rotating selection of startups and their products in a physical retail space, including: Artspace, Birchbox, Baublebar, Joor, and Quirky. But A Startup Store will be ever-changing and ever-morphing.