创业C字诀 – 《创业邦》杂志 – 创业邦

C means cheap and community. I would put community before cheap. Once you have a solid community you can lower transaction costs and provide vivid service and business.

研究一下C字诀如何让NeighborGoods取得成功,创业者或许可以获得不少启发。第一个C:便宜Cheap在网站的测试阶段,NeighborGoods团队便发现收费模式是网络分享社区的一大障碍。数据显示,免费交易与付费租赁的比例为8:1。

第二个C:社区(Community)

NeighborGoods这种步步为营的模式,对任何想要了解可行商业模式秘密的人,提供了一个例证。在缺乏市场推广费用的情况下,她们不得不依赖媒体报道及其既有用户的口碑传播。在《纽约时报》、《奥普拉》杂志以及生活骇客网(主张让技术更加普及,为生活所用)对它的报道中都提到,它为各行各业各阶层的用户打造了一个在线社区。

via 创业C字诀 – 《创业邦》杂志 – 创业邦.

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