This is true! Colleges and schools talk about creativity and innovation because that is what people desire. There is a big market for that, perhaps more than creativity itself. There is little risk involved to talk about creativity and to teach about it, even though someone may be the least creative or innovative. This is human!
Hugh: If all your songs are songs about writing songs, don’t expect anyone to listen to them.
Austin: The problem with writing about creativity is that it’s often more lucrative than actually being creative.