These are the people driving the Facebook traffic. They are more contributors than users. It is good to know how many they are and who they are.
The answer: a collection of “power users” who, according to the report, are becoming specialists of a sort. You know that friend who only posts tons of photos, or the one who goes on a Liking spree, or the one who seems to rack up an inordinate amount of friends? Yup, they’re doing the work for the rest of us.
A proportion of Facebook participants — ranging between 20% and 30% of users depending on the type of activity — were power users who performed these same activities at a much higher rate; daily or more than weekly.