Pew data: Facebook has room for passives as well as actives » Nieman Journalism Lab

These are the people driving the Facebook traffic. They are more contributors than users. It is good to know how many they are and who they are.

The answer: a collection of “power users” who, according to the report, are becoming specialists of a sort. You know that friend who only posts tons of photos, or the one who goes on a Liking spree, or the one who seems to rack up an inordinate amount of friends? Yup, they’re doing the work for the rest of us.

A proportion of Facebook participants — ranging between 20% and 30% of users depending on the type of activity — were power users who performed these same activities at a much higher rate; daily or more than weekly.

via Pew data: Facebook has room for passives as well as actives » Nieman Journalism Lab.

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