How Pinterest is secretly profiting from your links | VentureBeat

Agree with the author that transparency is the best policy when it comes to social media networks. Secrecy backfires later.

Pinterest is automatically swapping out the links behind product pins, using a third-party service called Skimlinks (a thriving business of its own), with its own affiliate links. A pin that points to a product on Amazon, for instance, will pass the clicker through to the product page with a Pinterest affiliate code thrown in for good measure. And should that person go on to make a purchase, Pinterest pockets the affiliate money.

Pinterest likely should disclose this practice to users even if they aren’t required to do so by law, if only to maintain trust with their users

via How Pinterest is secretly profiting from your links | VentureBeat.

This entry was posted in Teaching cases. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s