It has been repeatedly found before that women tend to be more sensitive to what others reaction may be more than men. This makes ladies more empathy than men but weakens their preferences.
This study examines the impact of social context and perception of weight on calories purchased by college students in a natural setting. Not only did women in mixed-gender groups purchase fewer calories than did women in same-gender groups, but significant interaction effects exist among the gender composition of groups, perception of being overweight, and gender of respondents. Men modified calories purchased across mixed-gender and same-gender groups, purchasing more when in mixed-gender groups. The study helps address theoretical and methodological gaps in prior research and frames the findings in terms of variation of gender salience across social relational contexts.
Female college students in a U.S. study bought an average of833 calories per meal when they ate with other women but just721 when they were with men, whereas men bought 952calories when they were with other males but 1,162 when they were with females, says a team led by Molly Allen-O’Donnell of Indiana University of Pennsylvania. Meal size seems to be a tool for influencing others, the researchers say: In mixed company, women show their femininity by purchasing less, while men assert their masculinity by buying more.