While lousy products make people hating them, the trick is to develop good valued products: lower price and reasonable performance. That is not so easy to be defeated.
Cook all but laughed off the competition. “Price is rarely the most important thing,” he said. “A cheap product might sell some units … [Consumers] feel great when they pay from their wallet. And then they get it home and use it, and the joy is gone.”
“The joy is gone every day they use it–until they’re not using it anymore!” Cook said, his voice rising high. “You don’t keep remembering, ‘Oh, I got a deal.’ Because you hate it!”
Cook also had strong words for the PC industry, saying that he expects the tablet market is not only cannibalizing sales of PCs (and Macs) but that iPads will one day eclipse the PC market. “I love the Mac, and it’s still growing, but I strongly believe that the tablet market will surpass the unit sales of the PC market,” he said.