Pinterest keeps and engages members better than Twitter, data shows (exclusive) | VentureBeat

Diversity of sources, repinterest are the two keys of mobilizing people, and is what a social network should be

The data show that Pinterest retains and engages users two to three times more efficiently than Twitter did at the same time in its history. What’s more, the pins represent a ide diversity of content spread across a smattering of sites. Arguably most intriguing, however, is that 80 percent of all pins are re-pins, meaning that an overwhelming majority of content shared on site is recycled between users.

The site, he added, is structured so that members become creators themselves by “liking” the pins of the people they follow. The end result is a powerful network effect that eclipses the retweeting activities of Twitter users. For comparison, just 1.4 percent of tweets were retweets at a similar time in Twitter’s history, according to another study.

Instead of pins pointing predominantly to a single source, such as Etsy or Amazon, as has been theorized, pins feature a diversity of content from more than 100,000 different sources.

via Pinterest keeps and engages members better than Twitter, data shows (exclusive) | VentureBeat.

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