Category Archives: Teaching cases

How To Bring Out The Magic In Marketing 译言网原文

Good marketers focus on changing the perspectives, and derive   cute slogan or catch words from that! It is an understatement to say the culture of pet lovers is passionate. A dog lover will stop the most intense conversation with … Continue reading

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Too Much Information Clouds Negotiators Judgments

Distraction hurts, the study says. The question is whether there is such a thing called too familiar with negotiators? I doubt it does. But recent research from the Stanford Graduate School of Business warns that knowing our negotiation partners too … Continue reading

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Wheres the Boss? Trapped in a Meeting – Yahoo! Finance

Executives are hardly alone by themselves, but being alone sometimes during the day is important for sorting out thoughts and musing deeply. It really is what it seems: They spend about a third of their work time in meetings. That is … Continue reading

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App developers receive $12 for each iOS device sold | asymco

This is a smart incentive for developers to form a strong community and loyal to Apple! One of the more interesting numbers reported by Tim Cook during the last earnings conference call was the total payment to developers during the … Continue reading

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Uh-oh…A School Where Kids Can Play All Day? | Psychology Today

Play is to kids as IS projects are to IMBA students. They are always multidimensional, real and natural. Sitting in the classrooms listening to lectures is lousy. Tell me and I’ll forget, show me and I might remember. But doing … Continue reading

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The Internet is a Major Driver of the Growth of Cognitive Inequality | Mother Jones

Yes, but not just Internet, pretty much any tools or channels work that way! It’s all depends on people, never tool or tool only. Moral of the story: the internet makes dumb people dumber and smart people smarter. If you … Continue reading

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The Next DNA Disruptor? – Forbes

Nice! These are the things changing people lives for the better! Oxford Nanopore, long the sleeper project to watch in the field of mapping DNA, just announced two products that could dramatically change the field of DNA sequencing: a new … Continue reading

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